Perfect for play or snuggletime, children love these fantastic playthings – and so will you!

The range is safe for use from birth, while stimulating the development of little minds with sounds and colours. Based on the Lamaze Parenting principles, which endorse and reinforce the importance of parent-child connection, these brilliantly patterned, brightly coloured toys will delight.

Brilliantly bright and delightfully musical, the inchworm triggers development, as well as providing a great companion for your baby. The inchworm, when pressed, plays a song as well as squeaking, crinkling and jingling, all of which develop your child’s hearing. Bright colours stimulate vision, and varying textures develop tactile skills, as well as coordination. Not that your baby will know any of this – they’ll just be loving how soft and huggable it is.